Jackie Friend

Head of Marketing


Jackie joined the company in November 2023 in the newly created role of Head of Marketing for WORKTECH Events.

Jackie trained in Fine Art Sculpture at St. Martin’s and Central Schools of Art and worked at the Hackney Empire and Astoria theatres before becoming a touring arts marketing trainee with Arts Council England specialising in contemporary dance.

She has 18 years’ arts marketing and development experience and has worked with festivals, British and international dance, literature, theatre and circus companies. Jackie has been the strategic marketing lead for a wide variety of organisations including a complex arts charity comprising a museum, art gallery, cinema and five venues, Britain’s oldest and largest contemporary dance company and a leading arts-in-education charity.

Jackie regularly visits galleries and the theatre. She enjoys taking photographs, reading fiction, growing vegetables and is endlessly curious and open to new experiences but refuses to eat Marmite.